Gillette Venus Expands Shave Collection

Five years after launching the Venus for Pubic Hair & Skin collection, Procter & Gamble-owned Gillette Venus has upgraded its portfolio of razor and care products specifically designed for the pubic region.

Brand officials say the Venus Pubic Hair & Skin portfolio is dermatologically endorsed by the Skin Health Alliance and was tested by dermatologists and gynecologists for safety and efficacy.

Per brand research, 80% of women remove pubic hair using a razor as their main tool. However, as high as 95% of women suffer with at least one problem related to pubic grooming, including experiencing itching with regrowth, irritation bumps and difficulty finding the right products. Officials say Venus Pubic Hair & Skin works as a solution to minimize shave irritation with design features built based on real pubic shaving challenges women regularly face.

“Over the past few years, we’ve listened to women’s questions, concerns and frustrations about intimate grooming,” said Isabel Pimentel, brand vice president, Gillette Venus Global & North America Female Grooming. “The upgraded Venus Pubic Hair & Skin Collection directly addresses challenges with a razor that is uniquely engineered for hard-to-see areas and coarse hair on delicate skin. It features a handle redesigned with a superior grip for precision and safety. Combined with our pre, during, and post-shave regimen to take care of her skin.”

The Venus Pubic Hair & Skin Collection

Smoothing Cleanser + Shave Gel helps provide a protective layer of glide, hydrating hair to help prevent shaving irritation. The transparent formula lets users see what they are shaving, and is fragrance-free, newly formulated with a touch of shea butter and aloe. It can also be used daily as a gentle skin cleanser.

Upgraded Pubic Hair & Skin Razor is designed for the coarse hair and delicate skin of the pubic area. Its patented Anti-Irritation Barrier helps protect against ingrown hairs and bumps while smoothing the skin to help protect against shave irritation. Designed with a shorter and lighter handle featuring increased arch for maneuverability and TrustGrip for a secure grip, the upgraded razor reaches hair in any position with improved lubrication for optimal glide while shaving.

Daily Ingrown Serum is a moisturizer newly formulated with a touch of aloe to help soothe skin and reduce itch due to dry skin and contains a gentle exfoliant to help prevent trapped hairs between shaves.